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Post: Why Kraken Chose Not to Advertise at the Super Bowl and How It Benefits Their Global Strategy

Why Kraken Chose Not to Advertise at the Super Bowl and How It Benefits Their Global Strategy

Key Points:

  • Crypto exchange Kraken reportedly has no interest in advertising at the Super Bowl.
  • The Super Bowl has consistently drawn over 100 million viewers yearly since 2010.
  • The event’s American-centric focus clashes with Kraken’s global plans.
  • FTX, a now-defunct crypto exchange, was a major advertiser during the 2022 Super Bowl.


Crypto exchange Kraken has decided against advertising at the Super Bowl due to the event’s American-centric focus. The Super Bowl is known for attracting a massive audience of over 100 million viewers each year, making it an appealing ad space for many businesses. However, Kraken, which has a global reach, believes that the event’s focus on the United States does not align with its international plans.

One example of a crypto exchange that did advertise during the Super Bowl is FTX, which featured comedian Larry David in its promotion. However, shortly after the advertisement aired, FTX faced significant challenges and ultimately collapsed just nine months later. Interestingly, Larry David expressed regret over participating in the FTX promotion, urging viewers not to miss out on the next big thing.

Hot Take:

Kraken’s decision to abstain from advertising at the Super Bowl emphasizes its strategic approach to marketing. By opting out of the event, Kraken is prioritizing its global audience over the potential reach of one U.S.-centric event. This could be a smart move that allows Kraken to allocate its resources toward advertising channels that better align with its expansion plans. By focusing on a global audience, Kraken can ensure its message reaches a wider range of potential customers beyond the confines of a single event.

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